JG | Jerry Gertes

Visualize User Behavior

Administrator — Tue, 10 Aug 2010 21:22:37 +0000

If you have a hard time understanding how user’s behave in their efforts to sort through mass amounts of news, stories, etc. you may want to spend some time with Digg Labs. I gleaned a ton of insight for my link building efforts just zoning out to the yellow spheres…

Data Points

Administrator — Thu, 08 Jul 2010 16:22:10 +0000

Here are some really interesting data points I came across today. There are tons of ways to use these to make a case for Landing Page upgrades, Retargeting, or Social Media Monitoring:

-A user who has to endure an 8-second download delay spends only1% of her total viewing time looking at the featured promotional space on a landing page. In contrast, a user who receives instantaneous page rendering spends 20% of viewing time within the promotional area. [Source: Jakob Nielsen]

-Between 37 to 49% of users who experience performance issues when completing a transaction will either abandon the site or switch to a competitor. Of these, 77% will share their experiences with others. [Source: Sean Power, Metrics 101]

-Users have faulty perceptions of time. For example, the average person will perceive the amount of time it takes a page to load as being about 15% slower than the actual load time. And later, in recalling their memory of how long it took for the page to load,they will remember it took about 35% longer than it actually did. [Source: Stoyan Stefanov, Psychology of Performance]

• A site that loads in 3 seconds experiences 22% fewer page views and a 50% higher bounce rate than a site that loads in 1 second. Impact on conversions: -22%.
• A site that loads in 5 seconds experiences 35% fewer page views and a 105% higher bounce rate. Impact on conversions: -38%.
• A site that loads in 10 seconds experiences 46% fewer page views and a 135% higher bounce rate. Impact on conversions: -42%. [Source: Strangeloop]

Thanks to D.Redman For this. Biggups Dan.

Body Mind Success Mentions JG

Administrator — Tue, 08 Jun 2010 15:39:22 +0000

“This is an individual that you will probably not find out there on the internet as a “guru”…” Body Mind Success’ thoughts on Jerry Gertes

As you know, I’m constatnly finding ways to share tips & tools for creating better health, more weatlh, and overall success. This time I wanted to share a simple strategy used by one of my colleagues that helped a recent client get on the top of the search engines in just a few days and resulted in $30,127 in revenue generated by that client. I figured it would be a good resource for you to have.

(If you wish to just get to the tip, then press here)

Otherwise, let me tell you a bit more about my colleague so you understand where he is coming from. His name is Jerry Gertes, and he is another online success story. Just last week there was a tip he shared with me that saved me at least a few thousand dollars in online marketing. This is an individual that you will probably not find out there on the internet as a “guru” because he does not seem to be interested in the fame and “guru” status.

FAIL

Administrator — Mon, 07 Jun 2010 20:29:37 +0000

Oh how times change…

Awesome Stats

Administrator — Fri, 07 May 2010 03:37:56 +0000

Protected: Looking In The Rearview Mirror

Administrator — Fri, 07 May 2010 03:25:07 +0000

#7 Lotus Thai

Administrator — Fri, 07 May 2010 03:15:53 +0000

Good eats today. Making my way up to #10. HHOTTT.

Art & Copy

Administrator — Thu, 06 May 2010 03:35:13 +0000

This is the ish. Polly approves. Cop it. Trailer to the right under Favorite Videos.

Im In Love With Concrete

Administrator — Mon, 03 May 2010 03:05:17 +0000

There’s something about concrete walls, exposed pipes and industrial ambiance that romances me….

Grabbing Your Traffic by the Long Tail and Other Reasons to Take a Deeper Look at Your Analytics

Administrator — Mon, 12 Apr 2010 03:10:22 +0000

We all know that there’s gold in the long tail. We know that there are huge numbers of searches, many of them completely unique, in the long tail.

The problem is that the long tail is hard to track and analyze. For example, on a sample website, 35 keywords yield 5,000k uniques. The balance of 26,000 keywords yield an additional 35,000 uniques. Thirty-five thousand uniques is worth focusing on, but 26,000 keywords isn’t manageable.

Here are a few solutions to help you cut this beast down to a manageable, profitable size.

Reduce long tail overkill by working with a combination of YOUR BRAND + KEYWORD. For the example site, on the same sample website, segmenting out key phrase sets that included the brand name plus a keyword yielded 340 super actionable, interest-and-probably-purchase-intent-driven, highly valuable keywords. Now, that’s manageable.
Tag Clouds:Use tag clouds to see how your site is performing against your prime keywords.
Try this: Check out this tag cloud based on search data for Blackberry from Compete. it’s abysmal. Your site should do a lot better.

Tag Cloud 1: Shows all their data

Tag Cloud 2: Removes the word “blackberry” and shows the rest of the traffic (which is a tiny fraction of it all)
Keyword Trees: Try Juice Analytics’ Concentrate Long-Tail Search Analytics. Plug in your brand and see the intricate relationships between your name and your prized keywords. You may find content development opportunities and gain a much better understanding of what your customers really want from you. Which brings us to…

Segmentation Analysis

The problem is that we quite frankly, have lots of stuff on our websites that no one wants and we don’t spend enough time making what they do want accessible, interesting, and user friendly. The solution is to segment your customers, understand what they want and when they want it, and give it to them.

Take a look at the AMOUNT of info you have on your site and relate it to how many visitors actually PICK UP that info.

In that same session I mentioned above, Avinash provided a case study of a hospital website that contained huge volumes of content on healthcare. Come to think of it, do you know a hospital or clinic website that doesn’t? Isn’t that what web developers suggest hospitals and clinics do in order to attract ‘targeted traffic’?

By segmenting the type of pages of the site into areas such as forms, healthcare information, contact and about us pages, find-a-doctor pages, etc. they were able to determine how much traffic each type of content was receiving. The most visited pages were find-a-doctor pages and forms. By a huge margin, most of the content – and most of the expense, time, and effort – was focused on the healthcare content pages, which received almost no traffic (read: customer interest) at all.

Segment your website’s pages and track traffic by page type to provide a road map to improving the value of your website to your customers. Another good reason to dig more deeply into your analytics it to determine the first touch tracking. Most people don’t buy most products or services on the first visit . Here’s a cautionary tale that will help you do something about it to improve your conversion rates.
Expedia was pushing the BUY NOW message on almost all its pages when the story began. They segmented visits by keyword meaning and intent and changed the messaging on landing pages to adjust to the stage of sale and the desires of visitors. Then they provided services that supported the needs of visitors, including a “Save session” option and an offer to “email me if the price changes”.

Using the “email me” option, Expedia increased their sales by ,000,000 in three months. million! “Email me if…” gives you PERMISSION TO EMAIL your customers! It’s a marketer’s dream. If you come away from this blog post with no other takeaway, take this with you:

Ask yourself this: How can I finish this sentence? “email me if…”
Then use it on your site to increase conversion rates even a few percent.

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